Charlie Rose

UBUIBIOK  11/19/2008 09:06 PM Report

REMant "YouTube actually doesn't need ads, btw.", Server cost (investment, maintenance) IT support and Electricity are Free, not, rethink your Business Plan again.

tsessa  11/19/2008 01:37 AM Report

As they sat and discussed the growing use of time-shifting technology the move of companies wanting to do advertising will move to product placement. That raised a few questions for me that I would love to get people's thoughts on:

1) According to a lot of stuff I have been reading, product placement has not brought the success companies thought (and advertising companies pitched) it would. If this is going to be the de-facto standard what needs to change to make it successful? Is there any meaningful way to measure the success of this type of advertising?

2) Putting my TV executives hat on, I always thought a major way to generate follow up revenue on the success of a series was to eventually license it to someone else on a different network. If this is the case, will NBC want to buy a show from TNT stuffed with product placement ads from GM if their advertisers are Toyota? I am assuming there will be a fine line between what people (read: viewers) are willing to accept vs. an infomercial-esque TV series (Vincent D'Onofrio using a Dell laptop vs. him eating a sandwich from Jimmy's Deli and drinking a Coke while interrogating a suspect).

3) If product placement advertising isn't the answer to save TV, then what is? My quick thoughts on this is that product placement will only work in a subtle fashion and will demand consistency, not only from a particular series but on a given network. Haven't done the market research but I am willing to bet that people have a strong tendency to cling to a network so if every show on ABC uses Dell laptops people will likely think of buying from Dell next time. I would love to see the statistics of the recent success of Taittinger champagne, as Bravo has clearly 'placed' it in nearly every show on the network. I also strongly believe the corresponding web portals will move away from being bolt-on aspects and become a critical component right from the start. Executives will have to think carefully about how best to use these tools as they will play a huge role and will become a major selling point for advertisers.

Would love to hear what other people are thinking about this especially when companies are moving towards using only proven advertising models and/or have short attention span for experimentation.

This post is also on my blog where people have already begun to comment: http://thomassessa.blogspot.com/

NeilMacCallister  11/18/2008 05:39 PM Report

Lastly, I (humbly) disapprove your new web format. Mr. Rose just spoke with concern tonight on the "dissolution" of TV content, ..isn't that what you have done here? No more "central clearing house" of new posts, ..no more well-defined, well-collected presentation of the recent issues, recent guests, and the recent responses, ..all upon one page. The "card catalogue" is now disjoint. Oh well. Is this the new "Unity of America"? I think "unity" has lost to "a shroud of chaos". So be it.

NeilMacCallister  11/18/2008 05:10 PM Report

Sorry, ..I was angry. "OBH" should read "BHO" (Barack H. Obama). There is a larger point: A tumor. An "interconnectedness" with a single purpose. But who points that "purpose"? Does "government" have a role in "fixing society"? What can it do? Progress has historically developed through individual efforts, from "Railroad Barons", back to "Founding Father's". If there is no Individual with the idea, how can the Government Mass direct? Does it engender ideas of itself? Is Barack Obama that Stanford-sonian individual? Then why doesn't he appear as "Barack Obama", instead of "JFK" or "Lincoln"? I "hope" the President-Elect, Mr. Barack Hussien Obama, publically tosses off ALL cloaks before he accepts that vow in February. Good luck to him!

NeilMacCallister  11/18/2008 04:46 PM Report

Wow! ..Another guest heralding support for Saturday Night Live!! ..What a "change"!! (When was the last time Mr. Rose ever sat through an episode of SNL? ..or even turned it on?) Is Tina Fey really this century's Edward R. Murrow? Mr. Silverman desires "office water-cooler interest", and while the local Spanish language networks were airing political discussions, NBC was offering talent shows and sit-coms. Earlier tonight, Pres-Elect Barack Obama was touted as "The New Lincoln", ..last month (and last night on PBS) he was "The New JFK". When will we find interest in "OBH"? ..in reality? In 2012, will Tina Fey run against Sarah Palin? ..as viewers hit their TV-side buttons? When was the last time Mr. Silverman watched one of his "shows"/no-shows?

REMant  11/18/2008 04:00 PM Report

Another Michael Eisner and another reason for ppl to stop watching network TV? Mistaking advertizing for drama is not going to help the situaton. He really should be working for Google. He not only has no kids, he isn't even married. YouTube actually doesn't need ads, btw. What it needs to do is to "monetize" the trendsetting behavior of the idiots involved, but surely this has been said before. To stop piracy cos need to provide something ppl are willing to pay for more cheaply and with easier access than they can get it elsewhere.