Jonah Peretti

with Jonah Peretti
in Technology
on Wednesday, April 18, 2012 * * * * *

E-mail this video:

Distribute this video:

Share on:

Close

In order to download Charlie Rose podcasts to iTunes for transfer to an iPod, you must have iTunes installed. If you do, please click the following link to download the podcast for this interview:

itpc://www.charlierose.com/view/itunes/12308

Otherwise, close this window to continue viewing.

Close
  • Comments 15
    Post new comment
    1. MotivationalAlarmClock  04/26/2012 10:08 PM Report

      Congratulations on your inspiring achievements, Jonah Peretti! I look forward to checking out BuzzFeed!

      Robin Palmer

      Inventor of My Wake UP Call®

      Motivational Alarm Clock® Messages

      http://www.mywakeupcalls.net

    2. cosmic_utensil  04/24/2012 01:59 PM Report

      This hot dog is terribly short sighted. The potential in social media is a mile wide but about an inch deep. These overvalued social media companies are going to fade away as fast as they were dreamt up in a starbucks over a macbook.

      Look at this Kony2012 nonsense - millions of people shared, liked, got all emotional about that video and what happened on their day big of action last friday? The news was a few stoners getting arrested at UC Boulder's 420 fest.

      By the way, as a liberal, even I can admit that the Huffington Post makes USA Today look Pulitzer worthy.

      http://www.theonion.com/articles/huffington-post-employee-sucked-into-aggregation-t,27244/

    3. derkins  04/22/2012 08:53 AM Report

      It's kittens as far as the eye can see... meanwhile, global warming continues, the country melts down in debt, and we still argue (not eloquently) about basic health care for our people--priorities that don't seem to make it onto BuzzFeed. In my observation, people do not "share" what nobody wants to hear, or see. They don't even want to think very long or hard about it. That's what editors have to find a way to make them do: a complicated art based on appealing to their conscience and intelligence. Does BuzzFeed offer more than pap? Thanks to the poster of the heart-ravaging photo below, someone smart, who notes it wasn't among BuzzFeed's top 45 images. Nor will you find Iraq or Afghanistan or Darfur among the "http://www.buzzfeed.com/daves4/the-absolute-worst-things-in-the-world." Nor is "horrifying" or o"outrage-ing" or "I want to do something about this" among the "OMG" and "LOL" reaction buttons it offers. How about "COL"--for "crying out loud"? The Facebook model is based on an "emotional" appeal, Peretti notes--but the emotions are not subtle, or generally negative, or intermixed with thought (as most of our emotions are). Charlie didn't ask a single tough question in this interview. How about, "Isn't life about more than kittens and dogs?"

    4. sugar  04/21/2012 08:32 PM Report

      ....before the sharpshooters take aim, a typo correction: "Here's a thought..." and of course I know it's Steve Jobs.

    5. sugar  04/21/2012 08:28 PM Report

      Charlie's regulars are in good form: how amusing to read their comments up to now. Here's an thought none of them picked up from the interview:

      Keep an eye on Jonah while he becomes the next Steve Job

      But I wish Charlie had asked why the vegan diet lasted only 4 months -- took that long to reach his low cholesterol count, maybe, but then what happened when he returned to normal diet? This is a bright young man whose potential knows no end.....

    6. zb1  04/21/2012 09:46 AM Report

      I use to think of the internet as a highway that could take you to countless wonderous places.

      Today, it is more like a Supermarket stocked with mostly nutritionally empty processed junk food where most people shop and can be found eating themselves to death.

      However, if you stick to the edges where the Fresh Foods are found you can still find some nutrition.

      Peretti seems to be in the business of finding new and better ways to sell the junk food.

    7. SharkswithfrikingLazers  04/21/2012 02:40 AM Report

      By the way Charlie, here is the real photo of the year:

      http://www.worldpressphoto.org/photo/world-press-photo-year-2011-0

      Probably not hot doggie enough.

    8. SharkswithfrikingLazers  04/21/2012 02:35 AM Report

      Yes indeed getting the traffic for The Huffington Post was about learning how Google worked and the HuffPo has done very well with this.

      My searches result in many Huffington Post articles.

      Stephen Colbert does a very funny segment on the HuffPo and wants his cut:

      http://www.colbertnation.com/the-colbert-report-videos/374546/february-16-2011/tip-wag---colbuffingto n-re-post--repo-games---whale-fail

    9. SharkswithfrikingLazers  04/21/2012 02:23 AM Report

      So he is the “Viral Marketing Hot Dog”?

      And the condiments on the dog: sprinkle humor to laugh with your friends, add puppies or kitties to say “ah” with friends and if you are Daniel Tosh you find videos to say "ewwww" with your friends.

      Still a hot dog though.

    10. SharkswithfrikingLazers  04/21/2012 02:15 AM Report

      Charlie, he really oversells social media over Google.

      FaceBook is one stupid move from becoming MySpace.

      Google rules the world.

    11. SharkswithfrikingLazers  04/21/2012 01:59 AM Report

      Charlie--perhaps a broad brush question:

      They might start here: http://www.shinyshiny.tv/2010/03/digg_vs_reddit_vs_stumbleupon_vs_buzzfeed.html

      From where I sit it is Stumbleupon and then Reddit.

    12. SharkswithfrikingLazers  04/21/2012 01:51 AM Report

      Snopes.com covered the story about Dog Island.

      You can cut and paste this: http://www.snopes.com/critters/crusader/dogisland.asp

      Make sure you read the part about China raising dogs for meat.

    13. zb1  04/20/2012 10:35 PM Report

      It was interesting at first until I realized there was nothing different between Peretti and the guys who sit around the table thinking up new ways to use sugar, salt, fat and cartoon charachters to get kids to buy food that is ultimately killing them. In this case its about sucking the time out of their lives with junk food for the brain that gives a short term rush of pleasure while killing their mind.

    14. topazgirl  04/19/2012 05:48 PM Report

      ..."a tidal wave of intemperate opinionizing"?! REMant, do you HEAR yourself?

    15. REMant  04/19/2012 12:08 PM Report

      I've never heard of his website. And can probably count the number of times I've read anything on Huffington Post on one hand. But I think the assumption that this was the dawn of a new information age, is proving somewhat fallacious. Sure it has greatly increased accessibility to it, but most ppl really don't want that much information. When they do, they search for it or ask someone. The Huffington Post, like the Washington Post, which seems to have copied it, is a mass of liberal columns engulfed by a tidal wave of intemperate opinionizing.

      On the other hand, I'm not sure the public really wants to schmooze forever, either. I recall CB radio in that regard. YouTube and the various forums strike me the same way. I do comment regularly on a few sites, and am amused to find that I get at least as many "likes" (which is what he means by sharing) as comments posted, esp considering the character of most of them. At the moment I'm running a good deal ahead, which likely means I wrote something that was misunderstood.

      Nor do I think ppl are so stupid they can't see themselves being manipulated by product placement and the like. Business would like to control everything the public does and bring it into the "market." For them information is advertising. That should have been made clear by Google's attitude towards it. But I never click on, much less buy anything advertised. But the public is allowing its pocket to be picked. Advertising is undoubtedly a bigger waste than govt spending, or I don't suppose we'd be in quite the pickle we are.