Howard Schultz

with Howard Schultz
in Business
on Tuesday, March 29, 2011 * * * * *

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Howard Schultz, chairman and CEO of Starbucks on his book 'Onward: How Starbucks Fought for Its Life without Losing Its Soul'

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Keywords:
Howard Schultz
Onward
basketball
Starbucks
Supersonics
Business
CEO
Seattle
coffee

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  • Comments 5
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    1. vongleichent  02/28/2012 10:15 AM Report

      If only Starbucks wouldn't be, so expensive.

    2. robynivan  04/08/2011 02:43 AM Report

      As a US patriot it worries me; the story about the Chinese ex-president calling him up is creepy. Was it insider trading of some sort or simply twisting the hands of our companies in order to be "allowed in".

      Outside of that, in this interview Howard sounds like a ice cream salesmen, gone are the classy, elegant ways.

    3. robdverity  03/30/2011 05:17 PM Report

      Starbucks I hope has a snob appeal to well-to-do snobs; as I hope the common man is spending his money with more prudence.

    4. IRISH  03/30/2011 03:34 PM Report

      Starbucks has a "story" to its enterprise...Apple too...while the overwhelming others have none to tell. Apparently the Apple store in Tokyo remained open to assist people with their cell phones and other digital devices enabling contact with family in their tragic circumstance.

    5. doodah  03/30/2011 02:45 PM Report

      The MARKETING is 'the key' to this company's success. Somehow they have FOOLED the American consumer (mostly ones with Excessive free time)(smart that Starbucks 'employed' their chatter) into 'Believing' that they make a good cup of coffee; when in fact, their coffee is as bitter as urine (I assume). It's a mystery. Like the success of 'The Jerry Seinfeld' sitcom (which was the most stupidest, dumbest sitcom that ever lasted longer than one show. Yet, very intelligent people must have been subliminally tricked into laughing at something so dumb (opposite of clever) and stupid (overly-contrived over-acting) when it wasn't just plain boring. I often thought, 'Jerry Seinfelt' must have been sprinkled with magic Ferry Dust. And I believe, the same is true for the Starbucks movers & shakers (the ones making all the money for crap).