A conversation with Lynda Resnick

with Lynda Resnick
in Business
on Tuesday, March 3, 2009 * * * * *

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A conversation with Lynda Resnick, entrepreneur, businesswoman, and author of "Rubies in the Orchard"

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Keywords:
pomegranate
Huffington Post
juice
philanthropy
pom

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  • Comments 7
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    1. jimyoung  06/17/2010 10:34 AM Report

      Lynda Resnick's brief 7 minute commencement speech at UCR impressed us with her simple message on 7 life lessons that will serve anyone well. You can find it at http://www.huffingtonpost.com/lynda-resnick/uc-riverside-commencement_b_611326.html. She seems the "real deal", honest and very open, proving ideas and values we learned elsewhere really do work. It is durable advice to all who will apply it diligently.

    2. doodahdaze  03/05/2009 08:16 AM Report

      Women like her succeed in life, not by strict adherence to "marketing" textbooks, but by the sheer force their charm and personality (and their physical attractiveness doesn't hurt either; as it does for anyone else), but it is the cumulative charms of their personalities that makes pleasing them, not work, but a pleasure; and as such, makes them our queens... Take a "Mitzi Gainer" for example. It is my dream to be a gigolo for such a woman.

    3. hrc  03/04/2009 11:20 PM Report

      More shows like this please. This show in general lacks the feminine perspective. Yes, there is more to the earth than meets the eye.

    4. 1800mylogo  03/04/2009 06:29 PM Report

      Dear Mr. Rose,

      I have watched the interview with Madame Lynda Resnick

      and have a few observations from the interview.

      Firstly, Madame Resnick seems to use and confuse the words Branding, Marketing and Advertising in the same context. Indeed, the fact is, that those three words, Branding, Marketing and Advertising are ENTIRELY different functions and specialties, each with multiple levels of specializations and functions.

      Marketing, by its definition in the corporate world, is defined by the study of data in numbers, in relation to a products quantitative and qualitative fields. Simply said, to "market" a product is to study the demographics and data, and to align that data to an action. It is not putting a logo on a stress-ball, or placing an ad in a newspaper in relation to your product or service. Marketing which is often misunderstood, unlike most people who use that word, is more actuarial, rather than advertising, as it involves the study of data more than an action to "advertising a product".

      Furthermore, while I do not mean this in a mean way, she came out as sounding like an "elite-ist". In these tough economic times, she showed absolutely no sensitivity to potential buyers of her book, which I assume are small and medium sized business owners. Hanging around with Arianna Huffington & Co., all those glowing recommendations from powerful friends, and hosting dinner parties in Aspen, Colorado (as she mentioned), climbing mountains for her lunch date with her "rich and well connected" friends, and getting her "book-deal" on the spot (as a dream she had, ya right!), from a casual conversation with her rich friends, demonstrate that she is not at the same level as most ordinary people, and lacks the sensitivity to the current times.

      I also do believe that Madame Resnick also cheapens & lessens the serious practice of "branding", using false and imaginative definitions and examples (such as her tele-flora genius of adding a keep vase). In my opinion, her book is simply a way to advertise her achievements, a great dinner party conversation for her and her rich friends, and, solidifies her "status" within her circle-of-rich-friends. In no way, is her book meant as an academic case study as "marketing secrets" simply don't exist, as marketing, branding, and advertising are a practice, and not a set of secrets.

      And, finally, she does not come across as someone who would give out "secrets", but yet, further confuse and cloud the poor souls who read her book.

      I strongly suggest that if you do read the book, don't take it too seriously. And, if you are looking to uncover a hidden gem in your business, (as stated on the cover of her book) I would recommend to trust and deal with, real, well-trained and qualified professionals, in the marketing, advertising and branding industries.

      Cheers,

      David Tartamella

    5. REMant  03/04/2009 04:37 PM Report

      She and her sycophants must be kidding, but she certainly is mktg her book in the time-honored fashion in any case. I don't watch Oprah or Dr Oz, Martha Stewart or Rick Warren. I think Jared Diamond and Walter Issacson are jerks, and I don't have a MySpace page. Rupert Murdoch is certainly a liability. I think Norman Vincent Peale said all that could be said about this kind of thing a long time ago, and Jonathan Edwards all that should be said about it long before that. If she really DOES have a different msg, then this is NOT the way to mkt it.

    6. doodahdaze  03/04/2009 01:41 PM Report

      She bought what?! 30 years ago... 30 years ago!? She must have been in pre-school!

    7. doodahdaze  03/04/2009 01:35 PM Report

      What a lovely lady. If she says, drink Pomegranate juice, by golly, that's what I'm going to do.