Charlie Rose Science Series
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05/02/1995
Tim Zagat, Nina Zagat
A conversation about restaurants
Entrepeneurs Tim and Nina Zagat discuss the methodology and history behind their hugely popular "Zagat Survey" restaurant guides.
Tim Zagat
Tim Zagat is an American publisher. With his wife Nina, he co-publishes ZagatSurvey, the best-selling restaurant guide in New York. Known to everyone as Zagat's, the idea behind the guide is simple. Rather than reproduce the opinions of professional food critics, Zagat's is a distilation of over 16,000 different people's opinions, each having filled out a questionnaire. The result is a survey of 1,800 New York restaurants.
Every year in April and September Zagat makes his rounds of New York restaurants, like a Bishop inspecting his diocese. There are over 30 different Zagat guides, covering dozens of different North American cities.
Source: TobyYoung http://www.tobyyoung.co.uk/368/tim-zagat.html
Tim Zagat is an American publisher. With his wife Nina, he co-publishes ZagatSurvey, the best-selling restaurant guide in New York. Known to everyone as Zagat's, the idea behind the guide is simple. Rather than reproduce the opinions of professional food critics, Zagat's is a distilation of over 16,000 different people's opinions, each having filled out a questionnaire. The result is a survey of 1,800 New York restaurants.
Every year in April and September Zagat makes his rounds of New York restaurants, like a Bishop inspecting his diocese. There are over 30 different Zagat guides, covering dozens of different North American cities.
Source: TobyYoung http://www.tobyyoung.co.uk/368/tim-zagat.html
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