Shai Agassi is Founder and CEO of Better Place (formerly known as Project Better Place). Previously, Agassi was President of the Products and Technology Group (PTG) at SAP AG. He resigned from this position on March 28 effective April 1, 2007, to pursue interests in alternative energy and climate change. In October 2007 he founded a company named Project Better Place, focusing on a green transportation infrastructure based on electric cars as an alternative to the current fossil fuel technology.
Source - http://en.wikipedia.org/wiki/Shai_Agassi