Charlie Rose

Guests: Edward Welburn RSS

2008:

1. 

   A discussion about the design of automobiles

   with Franz von Holzhausen, Phil Patton, Joel Piaskowski and more on Aug 15, 2008

   Duration

   19 min

   Comments

   8 comments

   Rating

   * * * *

Edward T. Welburn became chief designer of General Motors Corporation, the world’s largest automaker, in 2003. The appointment made him the first African American to rise to what is considered one of the most prestigious jobs in the automotive industry. Welburn’s mission for the dozens of GM models he oversees is to lead their styling and concept teams into an exciting and visually distinctive brand identity for the twenty-first century. “I feel very fortunate,” he said in an Automotive News interview not long after taking the job. “I am coming in at a time when the corporation has a real understanding of the value of design and its importance to the future of the company.”