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1995:

  1. A discussion about fall television
    A discussion about fall television

    with Betsy Frank and Ken Tucker on May 25, 1995

    Duration
    60 min
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    * * * * *

Betsy Frank, executive vice president for research and planning at MTV Networks, will discuss the latest research on television-viewing, the emergence of niche audiences, the battle for advertising between broadcast and cable networks, and the whereabouts of audience members in the 18-26 age group (so crucial to advertisers). MTV networks include MTV, MTV2, VH1, Nickelodeon, Nick at Nite, TV Land, Spike and Comedy Central.

Betsy Frank joined MTV Networks in 1997 from Zenith Media Services, the media arm of Saatchi & Saatchi Advertising, where she had worked since 1978.

Source: http://web.mit.edu/comm-forum/forums/changing_audiences.html