Bill Machrone is an American publisher and editor. He is vice president of technology at Ziff Davis Publishing and editorial director of the Interactive Media and Development Group.
Machrone pioneered numerous innovations that have become standards in computer journalism, such as Service and Reliability Surveys, free utility software, and benchmark tests. He also founded PC Magazine Labs and created the online service PC MagNet, which later expanded into ZDNet. He also worked on the launch team for Corporate Computing magazine, and was the founding editor of Yahoo! Internet Life.
Source- PCMag.com http://www.pcmag.com/author_bio/0,1908,a=155,00.asp