Gloria Vanderbilt is an American artist, actress, and socialite most noted as a spokeswoman for designer blue jeans.
Vanderbilt became heiress to a four million dollar trust fund upon her father’s death of alcohol poisoning when she was just 15 months old. After a tumultuous custody battle between her aunt and mother, Vanderbilt went to live with her aunt, Gertrude Vanderbilt Whitney. Vanderbilt studied art at the Art Students League of New York. She became known for her artwork, giving one-woman shows of oil paintings, watercolors, and pastels. This artwork was adapted and licensed, starting about 1968, by Hallmark and by Bloomcraft, and Vanderbilt began designing specifically for linens, china, glassware and flatware.
During the 1970s, she licensed the use of her name on a line of fashion eyeglasses, perfume and clothing produced by the Murjani Coprporation. In 1979, Murjani proposed launching a line of designer jeans carrying Vanderbilt’s brand name; they were more tight fitting than other jeans of the day, with the heiress’s name embossed in script on the back pocket. Vanderbilt also appeared in a series of television ads promoting her products. Her designer label has flourished, with the Gloria Vanderbilt “swan” logo eventually appearing on dresses and perfume as well. Vanderbilt is the mother of CNN anchor, Anderson Cooper.
Source - Wikipedia http://en.wikipedia.org/wiki/Gloria_Vanderbilt