Guests: Bennett LeBow RSS

1997:

  1. A discussion about the tobacco industry
    Duration
    19 min
    Comments
    Rating

Bennett LeBow is the CEO of the Brooke Group which owns Liggett Tobacco, the smallest of the six major tobacco companies. LeBow stunned his counterparts at Philip Morris, Brown and Williamson, RJR Nabisco, Loews and Lorillard when he broke ranks and announced he would settle the Medicaid suits brought by forty state attorneys general.

Bennett LeBow wanted to prevent his company from going into bankruptcy and was able to do that through his negotiated settlement. His company was the first cigarette company to voluntarily put the label “Nicotine is Addictive” on their product.

Source - http://www.pbs.org/wgbh/pages/frontline/shows/settlement/deal/people/lebow.html