Guests: Geraldine Laybourne RSS

Geraldine Laybourne is chairwoman and chief executive officer of Oxygen Media, a cable television/online network launched on February 2, 2000. She developed Oxygen after a two-year tenure in which she was in charge of Disney/ABC Television’s cable operations. However, Laybourne gained her greatest renown for her work at Nickelodeon, a cable network targeted to children, where she was president until 1996. Laybourne was largely responsible for the overwhelming success Nickelodeon achieved in the 1980s and 1990s, a time when Nickelodeon, garnering a larger audience of child viewers of children’s television than ABC, CBS, NBC, and FOX, combined.

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