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Evans Witt is a principal and CEO of Princeton Survey Research Associates International. He is a nationally recognized expert on public opinion, politics and the news media, and has been involved in survey research for almost 30 years. In a 22-year career with The Associated Press, he helped lead the wire service in the use of public opinion polls and social science research methods.
Witt was a co-founder of the AP/NBC News Poll in 1977. He was a national political writer, director of election planning and assistant chief of the AP Washington bureau. He also directed the creation of two award-winning political Web sites, ElectionLine and PoliticsNow, for ABC News, “The Washington Post”and “National Journal”. He is the co-author, of “A Journalist’s Guide to Public Opinion Polls” and of “Twenty Questions A Journalist Should Ask About Poll Results”.
Source - Wikipedia http://www.psra.com/Witt.shtml