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2001:
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A conversation with CEO of Southwest Airlines Herb Kelleher
with Herb Kelleher on Jun 8, 2001
- Duration
- 16 min
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with Herb Kelleher on Jun 8, 2001
Herbert D. Kelleher is the co-founder, Chairman and former CEO of Southwest Airlines.
Kelleher and one of his law clients, Texas businessman Rollin King, created the concept that later became Southwest Airlines on a cocktail napkin in a San Antonio Texas restaurant. From its birth in 1971–after overcoming a year’s worth of legal challenges from competitors who tried to keep it grounded–Southwest has succeeded by daring to be different: offering low fares to its passengers by eliminating unnecessary services and avoiding the now-descredited “hub-and-spoke” scheduling system used by other airlines in favor of building traffic in such secondary airports as Albany, Chicago-Midway (instead of Chicago-O’Hare) and Orange County.
During his tenure as CEO of Southwest, Kelleher was consistently named among the top five Most Admired Corporations in America in Fortune magazine’s annual poll.
