Damien Hirst is a British modern artist. His controversial work has redefined international expectations of British art. Hirst’s work has become familiar via the media following his Turner Prize win in 1995. Hirst has addressed the exchange in his own film-making, which confronts the relationship between art and advertising - his work frequently references billboards and TV commercials, even the slightly suicidal, mini-universe of cigarette smoking. He has directed a pop promo for “Blur” and “Hanging Around”, a film for the Hayward Gallery’s 1997 “Spellbound” exhibition.