Guests: Maurice Levy RSS

2004:

  1. An hour with Chairman and CEO of Publicis Groupe Maurice Levy
    Duration
    54 min
    Comments
    Rating
    * * * *

Maurice Levy is a leading French businessman who is the chief executive officer of Publicis, a multinational advertising and communications company based in France, and he has served in that role since 1987.

Levy joined Publicis in 1971 as its IT Director. One of his biggest feats was putting in place a data security policy, which involved backing up all of the company’s data on magnetic tape. A fire in the company’s office proved the success of his backup and restoration strategy, as the company was back on its feet one week later. He then became the chairman of the management board, and chief executive officer in November 1987. Publicis Group is today the world’s 4th largest advertising and media conglomerate.

Source - Wikipedia http://en.wikipedia.org/wiki/Maurice_Levy