Amory Bloch Lovins is a “consultant experimental physicist”, who has worked professionally as an environmentalist.
Lovins is Chairman and Chief Scientist of the Rocky Mountain Institute, a MacArthur Fellowship recipient (1994), and author and co-author of books which make arguments for and popularize energy-efficiency principles to public and corporate audiences. Lovins’ works include “Winning the Oil Endgame”, “Factor Four” with Hunter Lovins and Ernst Ulrich von Weizsäcker, and “Natural Capitalism” with Hunter Lovins and Paul Hawken. In the 1990s, his work with the Rocky Mountain Institute has included the design of an ultra-efficient automobile, the “Hypercar”.
Lovins has been one of the most influential American voices advocating a “soft energy path” for the U.S. and other nations. He has advocated energy-use and energy-production concepts based, on one hand, on conservation and efficiency, and on the other, on the use of renewable sources of energy and on generation of energy at or near the site where the energy is actually used.
Source-Wikipedia
http://en.wikipedia.org/wiki/Amory_Lovins